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Market Access, Foreign Direct Investment and Operations
in China

China remains one of the world’s fastest growing economies and rapidly developing B2C and B2B markets. Many foreign companies have realized the growth potential and wish to sell their products or services on the Chinese market. 


But selling in China is not a simple matter and requires real market insights and cooperating with people on the ground who can offer expert advice, support and guide you in the right direction.

About Us

China-direct.biz is a specialized consulting firm in Shanghai that offers practical advice and supporting services to international investors and mostly Scandinavian companies regarding market access, foreign direct investment & operations in China. 

  • When supporting companies in China, we understand that the key to our clients’ success is not alone to understand our own business. It is to understand yours.

  • Working with us means entering into a partnership in which we will not only give you advice but also give you our opinion.

  • We have a strong network of specialist within Legal, Finance, Accounting, Trading, HR, E-commerce, Social Media and IT that we access for additional expert support.

In Denmark, we have partnered up with WISOR that offers advice and assistance to Nordic companies looking for business and market opportunities in China.


Our Team

Doing business in China is all about people, the people that work for you and with you. Our management team has a strong legal and business background with more than 25 years of experience in assisting foreign-invested enterprises with the critical success factors of doing business in China. Everything we do is based on practical solutions to daily operational issues.

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  • Noam David Stern

Noam David Stern,

  • B.Sc. and M.Sc. International Business from Copenhagen Business School, Denmark, lived in China since 2005. 


  • 16 years of experience of advising and servicing foreign companies with their market access, company set-ups and operations in China.

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  • Daisy Du

Daisy Du,
Head of Legal

  • Attorney-at-Law. Master of Laws (LLM) from Durham University, UK, Bachelor of Laws (LLB) from Zhongnan University of Economics and Law, and business degree from New Zealand.

  • Solid legal expertise and experience with general corporate matters, IPR, incorporation, JVs, corporate governance, employment, and commercial contracts.

  • Peter Oelbye

Peter Ølbye,
Partner at WISOR, Denmark

  • ​From Copenhagen, Denmark but previously lived in China.

  • Over 20 years of experience advising and assisting Nordic companies with their market access and business activities in China.


Ellie Zhang, Legal Adviser

  • Attorney-at-Law. Master of Laws (LLM) from Nanjing University, PRC.


  • Strong legal expertise and experience with corporate law, IP law, litigation, and supporting foreign-invested companies in China.


Ian Cheng, Legal Adviser

  • Attorney-at-Law. Master of Laws (LLM) from Nanjing University, PRC.


  • Strong legal know-how and experience with advertising law, anti-competition law, IP law, corporate law, and litigation in China.


Our Services

Our legal and business services are based on international understanding and practices. We offer practical and well-proven solutions to everyday challenges  based on many years of real operational experience in China (Download Factsheets).


  • China Co., Ltd.: Manage company set-up including business & legal advice, guideline, information & document collection, online & offline record-filings, lease agreement, business license, company seals, tax registration, bank accounts, trading license, and other permits and licenses.


  • HK Limited: Manage company registration process such as name registration, registered address, certificate of incorporation, business registration certificate and company seal.

  • Company Secretary & Management:
    - Safeguard important statutory documents, business license, permits and company seals, and  record use subject to written instructions.
    - Ensure compliance including any new requirements, policy changes and notifications by the local authorities and similar, act as the main point of contact, and report back from time to time.

  • Other: Corporate Restructuring, Commercial Transactions, Joint Ventures, M&A’s, Legal Compliance, Arbitration and Litigation.

  • IPR Protection (Patent, Trademark and Copyright): Prepare action plan, online monitoring, conduct research, prepare & file applications, handle registrations, manage IP infringements and enforce IP rights.

  • Contract Reviewing & Drafting: Check, revise and prepare contracts in English & Chinese according to Chinese laws, regulations and practices such as supplier /  distribution / agent / employment / JV / shareholder / share transfer / confidentiality / non-disclosure / leasing contracts.

  • HR/Employment: Prepare Employment Contract and Employee Handbook in English & Chinese according to Chinese Labour (Contract) Law and practices including legal advice and tips. 

  • Labour Dispute Settlement: Act as an intermediary in negotiating and settling employment issues and terminations.

  • Due Diligence: Conduct background checks on existing or potential cooperation partners such as suppliers, customers and distributors in China.


  • Legal Translation: Get official documents and transcripts translated from English to Chinese.


  • Market Appraisal: Expert advice on market entry, company set-up and start-up of operations in China.

  • Go-to-Market Research: Analyse market conditions, entry requirements, laws, rules & regulations, stakeholders and other critical factors in China.​​​

  • Finance & Tax Advisory: Analyze and propose optimal set-up in terms of tax benefits, bookkeeping, budget control, cash flow, registered capital, profit repatriation, payment remittance and similar. 

  • Accounting: Carry out daily bookkeeping, prepare and file financial reports, handle tax filings, and coordinate annual audit.

  • Contract Negotiations: Provide advice and practical support before and during talks in China to secure best legal and commercial terms & conditions.

  • E-commerce: One-stop brand management services for direct online sales of FMCG brands in China handling import & customs clearance, warehouse & logistics,  marketing & media, e-commerce platforms & online shops, and customer service. ​


  • Project Management: Direct on the ground support during pre-investment, company set-up, start-up, interim period or specific business project.


Track Record

We have great expertise and experience from working with companies in the wind power, maritime, automotive, soil & water, medical equipment, design & lifestyle, baby products, and F&B industries and from our own work in FMCG, Retail, Corporate Services and Commercial Real Estate.

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Nordics Management Consulting (Shanghai) Co., Ltd.
233 Zhenning Lu, 200050 Shanghai, China
Mobile: +86 136 1169 1358

Email: noam@china-direct.biz

WeChat ID: ndstern and Skype: ndstern

LinkedIn: China-direct.biz

Facebook: Chinadirectbiz